Leadership and work experiences
✦ ília Digital at Alelo
Rio de Janeiro, Brazil | April 2025 – Present
Worked on the development of B2B2C digital products in the financial services sector, within the Meu Alelo ecosystem, serving approximately 6.5 million users, contributing from problem definition to solution delivery
Led UX strategic decisions for complex flows (Spending Summary, Benefits Hub, Cashback and Onboarding), improving information hierarchy, clarity and reducing cognitive effort for users
Planned and conducted user research and usability testing (moderated and unmoderated), validating hypotheses and informing product decisions with actionable insights
Used data, experience metrics and AI tools to accelerate analysis, generate hypotheses, synthesize insights and support design decision-making
Designed solutions with a strong focus on accessibility, following best practices for screen readers, semantic structure and scalable text
Worked closely with design systems to ensure consistency, scalability and efficient collaboration with engineering in agile environments
✦ Claro at iMusica
Rio de Janeiro, Brazil | October 2023 – Abril 2025
A Led the end-to-end design of the user experience and visual interface for the TV music streaming product Claro Música TV, owning the experience from concept to delivery
Grounded design decisions in Android TV guidelines and documentation, considering platform dominance and TV-specific interaction and navigation patterns
Coordinated and collaborated with two development teams across different states and countries, ensuring alignment between design, engineering and product goals
Worked in an agile environment, using sprints for planning and Kanban for task management, meetings and self-organization, resulting in faster and more efficient delivery
Designed solutions aligned with product strategy and user experience goals, balancing business objectives with usability in a continuous media consumption context
Delivered measurable product impact, achieving a 63% increase in active users after launch and over 1.2 billion songs played on the Claro Música platform
✦ Grupo Soma at FARM Rio
Rio de Janeiro, Brazil | December 2020 – December 2022
Designed high-impact features such as Wishlist, Cashback, Fast Delivery Filter, and Store Locator, contributing to improved usability, purchase decision-making, and conversion growth
Led the end-to-end design process based on the Double Diamond framework, integrating user research and market analysis to support strategic product decisions
Built scalable, end-to-end user flows adaptable to multiple scenarios, reducing friction across key user journeys
Strengthened cross-functional collaboration between design, product, and engineering through effective handoffs, clear communication, and stakeholder alignment, accelerating the design-to-development workflow
✦ Design Manager at DESIS Lab
Rio de Janeiro, Brazil | December 2020 – December 2022
I led Projeto Do Meu Bairro, a social innovation initiative focused on sustainability and community engagement. I conducted research, organized community events, and managed lab-based projects, driving collaboration and local impact.
Education
FEDERAL UNIVERSITY OF RIO DE JANEIRO
Rio de Janeiro, Brazil | Expect Graduation: June 2025
I developed a strong foundation in design theories and practices. Additionally, I was an athlete on the university’s basketball team, volunteered in a donation project supporting the university hospital during the pandemic, contributed to service design initiatives within a social innovation network, and took electives in painting, woodcut, and graphic design.
Student Exchange at Lexis English
Sydney, NSW, Australia | January 2023 - July 2023
I lived in a country where the language was not my own and studied General English at a language school. At the same time, I worked as a waitress. The exchange was a challenging experience, but one of the most meaningful and transformative of my life.
Professional Skills
Languages:
Advanced English, Conversational Spanish, Native Portuguese